PENGARUH INOVASI PELAYANAN SMART TERHADAP KEPUASAN MASYARAKAT DALAM PENGURUSAN IJIN KOPERASI DI DINAS KOPERASI, USAHA MIKRO KECIL DAN MENENGAH, PERINDUSTRIAN DAN PERDAGANGAN KOTA TASIKMALAYA

Abstract

ABSTRAK

Skripsi ini berjudul Pengaruh Inovasi Pelayanan Smart Terhadap Kepuasan Masyarakat Dalam Pengurusan Ijin Koperasi Di Dinas Koperasi, Usaha Mikro Kecil Dan Menengah, Perindustrian Dan Perdagangan Kota Tasikmalaya. Pengambilan judul tersebut dilatar belakangi karena penulis melihat adanya fenomena masalah yang timbul yaitu belum tercapainya kepuasan masyarakat dalam pengurusan ijin koperasi di Dinas Koperasi, Usaha Mikro Kecil Dan Menengah, Perindustrian Dan Perdagangan Kota Tasikmalaya. Rendahnya kepuasan masyarakat tersebut diduga karena belum sepenuhnya melaksanakan Inovasi Pelayanan Smart dengan baik. Dalam kerangka pemikiran dikemukakan beberapa teori menurut para ahli yang ada kaitannya dengan inovasi pelayanan smart dan kepuasan masyarakat. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kuantitatif yaitu teknik pengumpulan data studi kepustakaan dan studi lapangan dimana dalam studi lapangan penulis mempergunakan instrument penelitian observasi, wawancara dan angket. Berdasarkan hasil pembahasan dan analisis secara kuantitatif mengenai “Pengaruh inovasi pelayanan smart terhadap kepuasan masyarakat dalam pengurusan ijin koperasi di Dinas Koperasi, Usaha Mikro Kecil Dan Menengah, Perindustrian Dan Perdagangan Kota Tasikmalaya”, dinyatakan ada pengaruh antara inovasi pelayanan smart terhadap kepuasan masyarakat dalam pengurusan ijin koperasi di Dinas Koperasi, Usaha Mikro Kecil Dan Menengah, Perindustrian Dan Perdagangan Kota Tasikmalaya dihitung dengan menggunakan koefisien determinasi (Kd) sebesar : 74.99% dan sisanya sebesar : 25.01% dapat diketahui faktor lain di luar inovasi pelayanan smart yang mempengaruhi terhadap peningkatan kepuasan masyarakat dalam pengurusan ijin koperasi di Dinas Koperasi, Usaha Mikro Kecil Dan Menengah, Perindustrian Dan Perdagangan Kota Tasikmalaya

Kata Kunci : Inovasi Pelayanan Smart dan Kepuasan Masyarakat

ABSTRACT

This thesis is entitled The Effect of Smart Service Innovation on Community Satisfaction in Managing Cooperative Permits at the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade in Tasikmalaya City. The background to this title was chosen because the author saw that there was a problem phenomenon that had arisen, namely that community satisfaction had not been achieved in processing cooperative permits at the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade, Tasikmalaya City. The low level of public satisfaction is thought to be due to not yet fully implementing Smart Service Innovation well. Within the framework of thinking, several theories are put forward according to experts which are related to smart service innovation and community satisfaction. The research method used is a descriptive method with a quantitative approach, namely library study and field study data collection techniques where in the field study the author used research instruments of observation, interviews and questionnaires. Based on the results of discussion and quantitative analysis regarding "The influence of smart service innovation on community satisfaction in processing cooperative permits at the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade in Tasikmalaya City", it is stated that there is an influence between smart service innovation on community satisfaction in processing permits. cooperatives in the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade, Tasikmalaya City, calculated using the coefficient of determination (Kd) of: 74.99% and the remaining 25.01%. It can be seen that other factors outside of smart service innovation influence the increase in community satisfaction in processing cooperative permits at the Tasikmalaya City Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade

Keywords: Smart Service Innovation and Community Satisfaction